In spit of cynicism from naysayers, the network marketing industry has boomed over the past two decades, and offers some attractive benefits for those thinking of starting their first small business. It involves little start up, can be incorporated as a part-time or full-time career, and is open to all races, ages and backgrounds.
*More than 13.6 million people in the U.S. participated in network marketing in 2004, and more than 54 million around the globe. The number of people involved in direct marketing has more than doubled in the past ten years, whereas retail numbers have been in steady decline over the past decade.
* As an industry, network marketing is experiencing rapid growth, with 2004 sales in the U.S. close to $30 billion and topping $99 billion worldwide.
* More than 74 percent of Americans have purchased something through direct person-to-person selling.
* The direct marketing industry is not affected by the same race, gender and age biases often found in corporate America. Close to 80 percent of individuals are female, and more than 75 percent are over the age of 34. This diversity also includes a variety of educational backgrounds—from high school to postgraduate level training.
* More than 85 percent of people involved in the industry work fewer than 30 hours a week.
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